Chapter 7: Post-Production and Versioning

Post-production is where the work becomes a family of assets. This is not just editing; it is adaptation.

Core post-production tasks

• Edit the master version.
• Create cutdowns and platform variants.
• Adapt aspect ratios and text placement.
• Localize copy where needed.
• Export format-specific files.
• Organize naming, versioning, and storage.

Versioning principles

• Keep the master clearly identified.
• Make variant logic easy to understand.
• Use naming conventions consistently.
• Track what changed and why.
• Maintain a clean archive for future reuse.

What to watch for

• Brand cues disappearing in short cuts.
• Text becoming unreadable on mobile.
• Visuals overcrowding the frame.
• Audio or captions not matching the format.
• Excessive variation that weakens recognition.

Post-production principle

Post-production should preserve the path back to the source. Keep prompts, source references, iteration history, and final selections organized so future campaigns can build on what worked instead of rebuilding from scratch.

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