Chapter
How to Use This Handbook
Use this as a working guide, not a theory document. The most useful parts are the templates, checklists, and role definitions, which can be copied into your own process and adapted to fit the way your team operates.
A simple way to use it:
- Read the relevant chapter before starting a project.
- Fill out the brief before generation begins.
- Use the checklist before launch.
- Revisit the role definitions whenever ownership becomes unclear.
This handbook assumes a connected workflow where concepting, generation, editing, and iteration happen in one system rather than as disconnected handoffs.