Templates

Creative Direction Template

Project name:
Objective:
Audience:
Key insight:
Single-minded message:
Brand voice traits:
Mandatory brand elements:
Must avoid:
Deliverables:
Deadline:
Approvers:

Asset Planning Template

Hero asset:
Cutdowns:
Formats needed:
Copy variants:
Aspect ratios:
Localization needs:
Archive location:

Review Template

What works:
What needs adjustment:
Brand concerns:
Legal concerns:
Formatting concerns:
Final decision:

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